A new web site has been launched by the International Federation of Journalists (IFJ) dedicated to its campaign to rekindle ethical journalism.

The IFJ underlines the fact that the role of media in helping to build democracy has never been more important, but asks how will journalism in future deliver the service people need?

Traditional private and public sector models of media are under reconstruction as markets adapt to historic changes taking place in the way people communicate with one another. Unfortunately, quality journalism has been a casualty as media managers and owners have cut editorial budgets, reduced investment in journalism and created a precarious work environment for hundreds of thousands of media staff.

Journalists and their unions and associations say we need to invest in quality information and quality journalism. Our stories, on whatever platform they are distributed, will have impact and build public trust when they have style and relevance and when they nourish and enhance the values that make journalism an integral part of democracy. This is why the Ethical Journalism Initiative has been launched by the International Federation of Journalists and its member organisation across the globe.

This website provides information about the Initiative. It also contains key resources to download. One is the book To Tell you the Truth, which is an introduction to the background and some of the key themes to consider in building an ethical environment for journalism. Another is Getting the balance right: gender equality in journalism.

Visit The Ethical Journalism Inititative for more details.